Trends, die jou raken?


Breuklijnen zijn ideale momenten om je product, dienst of achterliggend concept eens te herdefiniëren. Wat betekenen trends voor jouw business en hoe kun je met je diensten inspelen op deze trends en de klant van morgen?
JWT (New York, VS) heeft een aantal trends in kaart gebracht en wie weet waaien ze over naar Europa? Of zijn ze reeds al zichtbaar?

NEW YORK, Dec. 27 /PRNewswire/ — JWT, the largest advertising agency in the U.S. and the fourth-largest in the world, announced today 70 “in” products, services and trends that will help to define 2007.

“Trends are illustrated by the products and services that exemplify them,” says leading trendspotter Marian Salzman, EVP, chief marketing officer of JWT Worldwide and co-author of the new book Next Now (Palgrave Macmillan), a travelogue into the near future. “By examining what resonates with consumers, we can identify the larger patterns that will shape our lives in the years to come.”

“As globalization continues to make our world seem smaller, localization will come to a head in 2007,” says Ann Mack, director of trendspotting at JWT. “We’ll put great emphasis on sourcing everything from food to textiles. Decadent and excessive consumption will fall to the wayside as we stress quality, minimal environmental impact and support of local producers.”

1. Skype/VoIP
2. Wii and the next-generation gaming systems
3. The business of social networking
4. Pop-up stores, restaurants and bars … installation style
5. Shrinky Dink technology (TVs are flat and hidden, iPods are down to
half an ounce, speakers are smaller and less visible, and so on)
6. The rise of nanotechnology
7. Sustainable construction/green buildings
8. Hydrogen fuel cell technology
9. Veggie-bus: school buses running on biodiesel fuel
10. Trans-fat fallout
11. Reality show talent searches
12. Ohio State’s freshman basketball phenom, Greg Oden
13. Fear of agri-terrorism
14. Halal foods
15. Participatory advertising (user-generated advertising and music video
16. Premium-drink bars
17. Organic fabrics
18. Stem cell research
19. Iceland
20. Hybrid dogs
21. Locally sourced produce
22. Churchonomics: religion as big business
23. Reunions of donor insemination siblings
24. Hitting the off button: demanding downtime
25. Indian cross-over actress Aishwarya Rai
26. Home-schooling
27. Natural building materials such as stone and wood
28. Binge chilling
29. Personalized diets
30. Brand sluts
31. Modernized tradition
32. Chindia
33. Alpha moms
34. Internet TV
35. Citizen journalism
36. RSS feeds
37. Fresh Direct
38. Google domination (Google as acquirer, and Microsoft as Google
39. Mobile video
40. Rachael Ray
41. Inconspicuous consumption
42. X-Factor’s Leona Lewis
43. Dreamgirls’ Jennifer Hudson
44. Environmental causes
45. Companies going green
46. Barack Obama
47. Soft, natural hair
48. Microgeneration (generating one’s own energy)
49. Party planning for teens
50. Paying for user-generated content
51. Higher-waisted pants
52. iPhone
53. Co-branding (think Nike plus Apple)
54. Britain’s Amy Winehouse
55. The rebirth of raves
56. Energy-saving lightbulbs
57. Sacha Baron Cohen
58. Mash-ups (music, Web sites, everything)
59. Japanese apparel chain Uniqlo
60. Promoting “Brand Me”
61. Ensemble TV casts (Ugly Betty, Grey’s Anatomy, Heroes, Criminal Minds)
62. Multilingual cinema
63. “Kidults”
64. Transformers (the movie)
65. Web-based microfinancing
66. Generosity
67. Al Gore, the environmentalist
68. Unstrategic alliances (Paris and Britney, Tom and Brooke, Bush Sr. and
69. Europeans getting fatter
70. Age shuffling (40 is the new 20, for example)

About Next Now: Trends for the Future

Van trend, breuklijn naar concept, wordt vanuit mijn beleving, de uitdaging voor organisaties in de huidige diensteneconomie.
Heb je leuke voorbeelden om waarde te creëren aan jouw business, heb je interessante trends, opvallende concepten en wil je deze delen. Je bent uitgenodigd!



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