One line of Service Design

Being involved in Service Design these days is exiting! You see Service Design projects popping up in many many different fields all over the world.

But if you ever had to explain Service Design to someone you know it can be pretty though for the listener to grasp the versatile nature.

So to help us all out I thought it might be a good idea to create an list of simple and easy to use examples that illustrate what Service Design is/does. To make this “stick” I suggest we refer to this list as the One line of Service Design toolkit. The goal is not to explain all of Service Design in this one line but to have an good entry-point for an conversation.

One line of Service Design

My “One line of Service Design” contribution is:

When you have 2 coffee shops right next to each other, that each sell the exact same coffee at the exact same price; Service Design is what make you walk into the one and not the other, come back often and tell your friends about it.

I can think of a dozen more but where’s the fun in that, it’s time to co-create! If you received this task, post your “One line of Service Design” somewhere on the internet and forward the task to other people you think can contribute. I’ve created a twitter profile for easy submission, just add http://twitter.com/olosd as your friend and submit your line with @olosd (of course you’re limited to submitting 140 characters at once :)).

As this is a non-scientific experiment whatsoever I decided to add a little element of fun to it. I’ve created a “One line of Service Design” wall at our office. Every online addition to the list will be converted to a hard-copy (eg. printed) and submitted on the wall. I’ll be posting a fresh photo of the wall every workday to track the progress. Below is the first photo with the only submission so far:

Day 1

You could be on this wall too :)

To get things going I’ve invited Alexandra, Paul, Nick, Arne, Jeff, Anab, Sophia and Alex to contribute!

Hopefully we’ll end up with a diverse list of examples that help out in those elevator rides or in the moments when someone at the bar asks you what you do for a living…

Update: For the sake of simplicity I’ve created a single post in which I’ll try to make an overview of all the lines.

Marc Fonteijn

Marc Fonteijn

Als medeoprichter van 31Volts houdt Marc zich bezig met het verleggen van grenzen binnen service innovatie. Marc helpt organisaties om waarde te creëren voor hun klanten door middel van design.

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31Volts [Service Design]