Brian Massey wrote a great post that should wake some people up! I think his story goes way beyond marketing.
I can strongly relate to the feeling that you are often convincing people. I have to admit, sometimes it almost feels like preaching. There’s nothing wrong with skeptical and critical people. I think we need them to challenge us and stretch our ideas.
But there is a problem with people who aren’t prepared to listen, at all. Eventually actions speak louder than words and time is the only thing strong enough to change ignorance.
The Internet is not causing this change in culture. We are changing culture. The Internet is just our weapon of choice, an interconnected wrecking ball being wielded with one purpose: to bring down the false, calculated, posing communication that assaults our sensibilities and clutters our world.