Wake-up call by Brian Massey

Brian Massey wrote a great post that should wake some people up! I think his story goes way beyond marketing.

I can strongly relate to the feeling that you are often convincing people. I have to admit, sometimes it almost feels like preaching. There’s nothing wrong with skeptical and critical people. I think we need them to challenge us and stretch our ideas.

But there is a problem with people who aren’t prepared to listen, at all. Eventually actions speak louder than words and time is the only thing strong enough to change ignorance.

The Internet is not causing this change in culture. We are changing culture. The Internet is just our weapon of choice, an interconnected wrecking ball being wielded with one purpose: to bring down the false, calculated, posing communication that assaults our sensibilities and clutters our world.

Read on

Marc Fonteijn

Marc Fonteijn

Als medeoprichter van 31Volts houdt Marc zich bezig met het verleggen van grenzen binnen service innovatie. Marc helpt organisaties om waarde te creëren voor hun klanten door middel van design.

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  • Comment by Brian Massey

    Your statement that “the story goes way beyond marketing” is very true. Having just watched the American Inauguration and Barack Obama’s speech, it is clear that sound bites and demagogic framing of issues is a thing of a past generation. Our political system is one of the “load bearing walls” that I refer to in my post. It has just been turned it on it’s head.

    Thanks for adding to the conversation.

    Brian Massey

31Volts [Service Design]