Design Research blindness

Good design research is the cornerstone any design process. There is a big focus on anthropology, especially in Service design. So big that sometimes you get the feeling we’re unable to look critically at what we’re actually doing. Are Service designers getting “high on their own supply”?

In his great brilliant How to Lie with Design Research presentation, Dan Saffer sheds an interesting light on design research by putting things in perspective. Check out the video and slides below.

Marc Fonteijn

Marc Fonteijn

Als medeoprichter van 31Volts houdt Marc zich bezig met het verleggen van grenzen binnen service innovatie. Marc helpt organisaties om waarde te creëren voor hun klanten door middel van design.

Leave a Comment

Het e-mailadres wordt niet gepubliceerd. Verplichte velden zijn gemarkeerd met *

31Volts [Service Design]