What does a service designer do?

I was invited to present at the 2nd Meet & Create (dutch) session. This session was dedicated to service innovation and especially the uprising of service design.

Because this was a very creative crowd I took the opportunity to focus very much at the here and now of service design. This resulted in a presentation titled “the life of a service designer”. Trying to give the audience an overview of what they would experience if they’d join our studio for a week.

My leading questions was “What does a service designer do?”

To answer this I just simply looked at what it is that we actually do at 31Volts… I ended up with a short list where I accompanied each item with a real-life project and some tangible deliverable.

This is what service designers do:

  • we design the process
  • we take you outside
  • we develop tools
  • we bring insights and concept to life
  • we help people co-design
  • we try stuff out

It was very refreshing to do a very practical presentation for once. Usually service design presentations tend to be pretty strategic and discuss things on a meta-level.

I’d love to hear If you have some valuable additions to the list!

Update: here’s the presentation:

The video of the presentation should come online in the coming days but the whole thing is in Dutch so better start practicing ;)

Marc Fonteijn

Marc Fonteijn

Als medeoprichter van 31Volts houdt Marc zich bezig met het verleggen van grenzen binnen service innovatie. Marc helpt organisaties om waarde te creëren voor hun klanten door middel van design.

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  • Comment by Qin

    mmnn… interesting, good to see what designers says what they do!

    so…two quesitons here:
    is balancing different stakeholder requirements part of your daily life (a bit like a design manager)?
    who handle the job of the diffusion of whatever type of solution your create as an external consultant?



  • Comment by Marc Fonteijn

    I would say balancing requirements is definitely a crucial thing but per se a daily activity. It more a unconscious thing you do all the time…

    Could you elaborate a bit more on your 2nd question?

31Volts [Service Design]