In a research project we did last year, focused on the experience of environmentaly friendly packaging within the Fast Moving Consumer Goods market (supermarkets and alike) we came across a fascinating insight.
It might be so that the real experience of packaging does not take place within the shop environment, but at home around the old paper basket.
Now I just found this on TheDieline.com:
This is a very nice example of packaging design by Meg Gleason where the package can be reused. The main purpose of this design is not the ease of recycling, but reuse and the ability to construct it into other objects. Nonetheless, I love the creative attitude towards new ways of packaging for a better experience.
Well done Meg!