Design Research blindness

Good design research is the cornerstone any design process. There is a big focus on anthropology, especially in Service design. So big that sometimes you get the feeling we’re unable to look critically at what we’re actually doing. Are Service designers getting “high on their own supply”?

In his great brilliant How to Lie with Design Research presentation, Dan Saffer sheds an interesting light on design research by putting things in perspective. Check out the video and slides below.

Marc Fonteijn

Marc Fonteijn

Marc is co-founder of 31Volts and helps major private and public organizations to grow by designing services that cultivate a sustainable relationship with customers.

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31Volts [Service Design]