What are the common Service Design pitfalls?

Since learning about Service Design just a few months ago, I have seen a lot of success stories on websites of Service Design organizations. I am experiencing the advantages myself, like firsthand user insights, trough my graduation project on Service Design at 31Volts. But I would also like to learn about the challenges in Service Design. So my question to the Service Design community is pretty straight forward:

What pitfalls does a Service Designer experience?

I’d love to hear your input.

The results will be discussed at 31Volts in April 2009. More information about this discussion will be posted on the 31Volts blog. I hereby invite you all to join!

Marc Fonteijn

Marc Fonteijn

Marc is co-founder of 31Volts and helps major private and public organizations to grow by designing services that cultivate a sustainable relationship with customers.

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31Volts [Service Design]