What does a service designer do?

I was invited to present at the 2nd Meet & Create (dutch) session. This session was dedicated to service innovation and especially the uprising of service design.

Because this was a very creative crowd I took the opportunity to focus very much at the here and now of service design. This resulted in a presentation titled “the life of a service designer”. Trying to give the audience an overview of what they would experience if they’d join our studio for a week.

My leading questions was “What does a service designer do?”

To answer this I just simply looked at what it is that we actually do at 31Volts… I ended up with a short list where I accompanied each item with a real-life project and some tangible deliverable.

This is what service designers do:

  • we design the process
  • we take you outside
  • we develop tools
  • we bring insights and concept to life
  • we help people co-design
  • we try stuff out

It was very refreshing to do a very practical presentation for once. Usually service design presentations tend to be pretty strategic and discuss things on a meta-level.

I’d love to hear If you have some valuable additions to the list!

Update: here’s the presentation:

The video of the presentation should come online in the coming days but the whole thing is in Dutch so better start practicing ;)

Marc Fonteijn

Marc Fonteijn

Marc is co-founder of 31Volts and helps major private and public organizations to grow by designing services that cultivate a sustainable relationship with customers.

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31Volts [Service Design]