Innovation is Served makes it into BusinessWeek

Jeneanne Rea, who was the keynote speaker at the innovation lecture, recently wrote an article in BusinessWeek on the efforts that are underway in the Netherlands to boost the service economy. This article reflects on the most important topics and trends discussed during the lecture.

It will be interesting to see how the announced “Do Tank” eventually turns out…

The U.K. Design Council set up the “Red” initiative to tackle social and economic issues through design-led innovation. They run a “Do Tank” to create prototypes of new ideas for government services quickly. (It is designed deliberately to contrast with “Think Tanks” typically populated by paper-writing policy wonks.) Van Der Hoeven liked the idea and decided to take immediate action. Following the lecture she put her staff to work to create a pilot to run a similar “Do Tank” in the Netherlands.

Read the full BusinessWeek article called “The Netherlands’ Drive to Build a Service Economy” .

Jeneanne also refers to Innovation is Served at the end of her article. The Dutch version has been downloaded over >850 times from our website. And recently the ministry of Economic Affairs has also published an official English translation of the book which has already been very well received.

There seems to be a clear need for these kind of service design publications. Both from designers wanting to get into the field and business people who want to understand how they can utilize it in their organization. Give this opportunity, I would say it’s only a matter of time before we see new service design books popping up every month.

Marc Fonteijn

Marc Fonteijn

Marc is co-founder of 31Volts and helps major private and public organizations to grow by designing services that cultivate a sustainable relationship with customers.

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