The Service Blueprints Overview

For some time now I’ve been collecting interesting service design visualizations. But having them stack up on my desktop just doesn’t add a lot of value. As I’ve noticed that this blog attracts a lot of people with an 3 year old article on service blueprints I decided that would be the best category to start with. So I’ve compile an overview of the service blueprints I’ve stumbled upon so far.

The [service] blueprint is an operational tool that describes the nature and the characteristics of the service interaction in enough detail to verify, implement and maintain it. —

I’m sure you all have other examples of service blueprints laying around. Feel free to share them and make the overview more complete. Drop a line in the comments or email (

I’m not taking credit for the creation any of the blueprints, I’m just the messenger in this case.

Marc Fonteijn

Marc Fonteijn

Marc is co-founder of 31Volts and helps major private and public organizations to grow by designing services that cultivate a sustainable relationship with customers.

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