Shifting educational paradigms
The times are changing, this is also the case for education. Especially the Dutch Law of ‘free school books and the digitalization of educational material’ has had big and rapid impact. The life cycle of a book is no longer based on wear and tear. This has a lot of effect on the products and services of publishers.
Cope with change
Publishing house Malmberg is one of the market leaders in the Netherlands in the field of educational tools. With the future in mind Malberg wants to adequately adapt to the new developments. And also to create an organization that has to skills to cope with change.
Actively shaping the educational developments together with teachers
Framing trends and topics
In co-creation session we formed a better understanding of the trends and topics that have an important influence on the future of learning and educating. Service landshapes were used to visualize the possible influence of these trends and topic on teachers and on Malmberg.
Workshops with teachers
Teachers as well as school managers were intensively involved during this project. These teachers and school managers cooperated with Malmberg through various workshops to develop new concepts from the end-user perspective.
An important step in the transition from static books to dynamic products.
Foundation for new services
The findings of this project were captured in service landscapes, design guidelines and a strategic plan. These documents together form the foundation for the development of new services that will help Malmberg realize its ambition.
Customers turn into partners for innovation
Through this project Malmberg has been extensively introduced to different design-driven innovation tools. These tools allow Malmberg to continue cooperating with their customers on future innovations.